Mokhalles Mehdi

  • Designation: Assistant Professor of Marketing, MIS & IT
  • Email ID: This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Academic Qualification:
  • Post Graduate Diploma in Management (PGDM-International Business), Fortune Institute of International Business, New Delhi, India
  • Bachelor of Engineering in Computer Science and Engineering, BPUT, Bhubaneswar, Orissa, India
Experience:
  • Academic : 5 Years
  • Industry : 5+ Years with experience of 2 Years and 9 months in Research Project & Research Organization and 2 Years and 5 Months in IT Services.
Career Highlights and Awards:
  • Worked on diverse market research projects at Nielsen India (P) Limited, New Delhi, Kadence International, New Delhi, and Prognosys E Services, Noida.
  • Worked as Research Associate on a cross country collaborated project - "Indian Management Education Research - Business Research Capacity and Networks in India" of Institute of Management Technology (IMT), Ghaziabad and University of Greenwich, London, UK which was sponsored by Emerald Publishing House Limited, UK.
  • Has an experience of software and support services in Softweb Technologies Pvt Ltd., Kolkata with an exposure of client such as Warren Tea Limited (WTL), Assam.
  • Three (3) consecutives merit cum regional scholarships during PGDM program.

PUBLICATION DETAILS

CASE STUDY

  1. Mehdi, Mokhalles M. (with Rizvee, Syed S.) (2016). imiAID: Challenges in Scaling up Business Operations in Ivey Publishing. Case study Product Id: 9B16A056 and Teaching Note product id. 8B16A05G. Available in Harvard Business Publishing.
  2. Mehdi, Mokhalles M. (with Bhagawat, S. and Rakshit, S.) (2017). Freedom 251: A Case of Less Than $4 Smartphone. The Case Centre (Case reference no. 517-0049-1 and Teaching note reference no. 517-0049-8).
  3. Mehdi, Mokhalles M. (2017). PRAN Foods (Bangladesh): India Entry Strategy. The Case Centre(Case reference 517-0047-1 and Teaching note reference no. 517-0047-8).
  4. Mehdi, Mokhalles M. (with Bhagawat, S. and Rakshit, S.) (2017). Sangsua Tea Estate: Operation Challenges in Production. The Case Centre (Case reference no. 617-0026-1 and Teaching note reference no. 617-0026-8).
  5. Mehdi, Mokhalles M. (2017). Renault Kwid: Success Through Localization. The Case Centre(Case reference 517-0036-1 and Teaching note reference no. 517-0036-8).
  6. Mehdi, Mokhalles M. (2017). Hindustan Motors Ambassador: What went wrong? The Case Centre(Case reference 317-0129-1 and Teaching Note - Reference no. 317-0129-8).
  7. Mehdi, Mokhalles M. (with Rakshit, Sandip) (2017). Financial Fraud of Satyam Computers - New Perspectives published in “Select Cases in Management” edited book of India Institute of Management, Raipur.

 

RESEARCH PAPER

  1. Mehdi, Mokhalles M. (with Borpujari, Bandana) (2016). Conflict between poverty, inequality and economic development in Indian economy. The NEF Journal of Commerce & Management, Vol. 6, No.2, pp. 51-56 (ISSN: 2231-492X).
  2. Mehdi, Mokhalles M. (2015). Buying Behavioral Pattern Regarding Smart Phone users. International Journal of Customer Relations (IJCR), Vol. 3, No. 2, pp. 32-37 (ISSN: 2320-7515). (International Journal)
  3. Mehdi, Mokhalles M. (2015). Pre-Purchase and Post-Purchase Behaviour of Two Wheeler Motorcycle Consumers in Jorhat. Review of Professional Management, NDIM, Vol. 13, No. 2, pp.77-87 (ISSN: 0972-8686) DOI number: 10.20968/rpm/2015/v13/i2/88689.
  4. Mehdi, Mokhalles M. (2015). Assessment of Service quality in HDFC and SBI retail banking in Jorhat. IUN Journal of Social Sciences, Vol. 1, No 2, pp.53-69 (ISSN: 2395-3128).
  5. Mehdi, Mokhalles M. (2014). Brand Awareness- A Study of Assam Tourism. Amity Business Journal, Vol. 3, No. 2, August 2014, pp.19-27 (ISSN 2278-0904). (International Journal)
  6. Mehdi, Mokhalles M. (with Gogoi, Anuradha Gorima) (2014). Conjectural Facet of Segmentation to Know Customer. Anusandhan - The Science Technology and Management Journal of AISECT University, Vol. III, Issue No. V, pp. (March 2014) (online available at http://www.aisectuniversity.ac.in/Anushandhan4.aspx). (ISSN -2278-4187).
  7. Mehdi, Mokhalles M. (2013). A Study of Contemporary Approaches of Brand Building. Journal of Management Development and Research, Vol. 3, No. 1, pp. 67-76 (December 2013) (ISSN-2249-023X).
  8. Mehdi, Mokhalles M. (2013). Sports sponsorship develop company image and create competitive advantage. Ushus - Journal of Business Management, Vol. 12, Issue No. 4, pp. (October-December 2013) (ISSN 0975-3311).
  9. Mehdi, Mokhalles M. (2013). Co-branding: A Case Study of Micromax and MTV. Indian Journal of Marketing, Vol. 43, No. 6, pp. 54-60, June 2013 (Available at http://www.indianjournalofmarketing.com/) (ISSN 0973-8703).
  10. Mehdi, Mokhalles M. (with Phukan, P.) (2013). Entrepreneurship & North East Region. Journal of Economics and History, pp. 104-111. (ISSN – 2278-9332). (Ecohist- A Journal of Economics & History by Society of Eco & History. H.P.B College. Golaghat)
  11. Mehdi, Mokhalles M. (2013). Use of Information Technology in Decision Making: An Organizational study of Jorhat City. Anusandhan - The Science Technology and Management Journal of AISECT University, Vol. II, Issue No. III, pp.51-56 (March 2013) (online available at http://www.aisectuniversity.ac.in/Anushandhan3.aspx). (ISSN -2278-4187).
  12. Mehdi, Mokhalles M. (with Rao, Dr. A. Sajeevan) (2010). Online User Behaviour in Delhi – A Factor Analysis. Indian Journal of Marketing, Vol. 40, No. 7, pp. 21-29, July 2010. (Available at http://www.indianjournalofmarketing.com/) (ISSN 0973-8703).

BOOK REVIEW

  1. Mehdi, Mokhalles M. (2016). Book Review on ZMOT Handbook. LBS Journal of Management & Research, 14, Issue No. 1, pp. 70-72 (Print ISSN: 0972-8031) (Book review)
  2. Mehdi, Mokhalles M. (2015). Book Review on Information Technology for Management by Henry C. Lucas, Jr. FIIB Business Review (FBR), Vol. 4, Issue No.4, pp. 46-47(ISSN 2319-7145) (Book review).

 

EDITED BOOK

  1. Mehdi, Mokhalles M. (2017). Hospitality sector skill gap analysis in the state of Assam. Presented in the ICSSR-NERC sponsored National seminar on “The role of skills and talent development in national economy” dated 2nd -3rd February, 2017 at The Faculty of Management Studies, ICFAI University, Dimapur, Nagaland. (Accepted for publication in the edited book of IUN.)
  2. Mehdi, Mokhalles M. (with Sultana, Farnaz., and Ahmed, Tasdiquz Zaman) (2017). Effectiveness of Mid-day Meal Scheme (MDMS) in primary schools. Presented in the ICSSR-NERC sponsored National seminar on “The role of skills and talent development in national economy” dated 2nd -3rd February, 2017 at The Faculty of Management Studies, ICFAI University, Dimapur, Nagaland. (Accepted for publication in the edited book of IUN.)

 

SEMINAR AND CONFERENCE

  1. Mehdi, Mokhalles M. (with Rakshit, Sandip) (2016). TEACAT: Climate Advisory Tool for Precipitation and Temperature. XX Annual International Conference of the Society of Operations Management on Theme: Operations for Sustainable Development held December 23-24, 2016 at ABV-IIITM Gwalior Campus, Madhya Pradesh, India. Book of abstracts published by Emerald India.
  2. Mehdi, Mokhalles M. (with Nath, Jagadish) (2016). Indian export and prospect of re-opening Stillwell Road: An analysis. Presented in the ICSSR sponsored National seminar on “Road Communication and its Development in Northeast India and Beyond: Bridging Culture and People” dated 29-30th September, 2016 at Department of History, Assam University Diphu Campus, Karbi Anglong, Assam-782462.
  3. Mehdi, Mokhalles M. (with Gogoi, Mriganka) (2016). An assessment of non-uses of data among 3G handset users in Guwahati city: A case of Airtel. Presented in the National seminar on “Innovative Management Practices for Sustainable Development” dated 25-26th October, 2016 at School of Business, The Assam Kaziranga University, Jorhat, Assam.
  4. Mehdi, Mokhalles M. (with Gogoi, Debasish) (2016). Customer response evaluation on e-commerce sites in Jorhat city. Presented in the National seminar on “Innovative Management Practices for Sustainable Development” dated 25-26th October, 2016 at School of Business, The Assam Kaziranga University, Jorhat, Assam.
  5. Mehdi, Mokhalles M. (2015). A study on Indian Export to BBCMN countries. Presented in the ICSSR Sponsored International Seminar on “Look East Policy: Perspectives from the South East Asian Architecture” dated 26-27th June, 2015 at Department of Management, NEHU, Tura, Meghalaya. (International Conference)
  6. Mehdi, Mokhalles M. (2015). A comparative study on service quality in the private and public sector banks in Jorhat city. Presented in the ICSSR National Seminar on “The Role of Humanities and Social Sciences in Management Education” dated 19 – 20th February, 2015 at ICFAI University Nagaland, Sovima: Dimapur.
  7. Mehdi, Mokhalles M. (2014). A study on the role of National Small Industries Corporation Limited in Economic Empowerment Among Enterprises of Assam. Presented in the UGC Sponsored National Seminar on “Economic Empowerment of Rural Farmers: Prospects and Problems in the North Eastern Region” dated 8-9th August, 2014 at D.H.S.K. Commerce College, Dibrugarh, Assam.